The barriers to building digital solutions are disappearing. You don’t need to code anymore—you just ask. You don’t need design thinking workshops—you can design by doing. And suddenly, everyone can be a product creator.
The Barrier Breakdown
Remember when having an idea meant finding a developer and designer? When building anything required either learning to code or convincing someone else to do it?
Now you literally ask AI to build your landing page, write your copy, and code your MVP. The conversation goes: “Hey, I want a tool that helps remote teams run better meetings.” Boom—wireframes, copy, code, business plan. All in the time it used to take to write a project brief.
This isn’t about AI replacing jobs. It’s about AI democratising creation.
From Design Thinking to Design Doing
Old way: Weeks in workshops. Detailed specs. Wait for developers. Launch months later.
New way: Describe what you want. Get a working prototype in hours. Test with real users. Ship fast.
The feedback loop went from months to minutes. I’ve watched entrepreneurs go from idea to working digital solution in a weekend. Not perfect—but real enough for user feedback.
The Orchestrator Advantage
Anyone can ask AI to build something. But can they tell when the user experience is clunky? When messaging doesn’t connect? When code will break under real use?
That’s where experience kicks in. We know what good looks like. Now we can shape AI output toward that vision instead of being limited by technical skills.
It’s like being a film director—you don’t operate the camera, but you know what makes a good shot. The AI orchestrators winning right now aren’t the best prompt engineers—they’re the ones with the sharpest product sense.
The New Entrepreneurial Reality
Solo founders are building digital solutions that compete with venture-backed teams. Two-person companies ship features faster than 20-person engineering teams.
Even Google gets it. Madhu Guru, a Head of Product at Google, just announced they’re “moving from a writing-first culture to a building-first one.” He explained that “writing was a proxy for clear thinking, optimized for scarce eng resources and long dev cycles – you had to get it right before you built.”
But now? “When time to vibe-code prototype ≈ time to write PRD, PMs can SHOW not tell. Role profiles are blurring, creativity and building are happening in parallel.”
That’s exactly it. When you can build as fast as you can think, everything changes.
Take Every.to—an AI-native company that built 5 different digital solutions using 100% AI-written code. No traditional development team. Just smart people orchestrating AI to build real solutions that people actually use.
Or look at Base44. One developer, Maor Shlomo, built an entire no-code platform by himself in 6 months. No team, no funding, just AI helping him code. The result? 250,000 users and $200k monthly profit. Wix just bought it for $80 million cash.
Six months. One person. $80 million exit.
The speed advantage is insane. But more importantly, these creators focus on solving real problems instead of technical implementation.
What This Looks Like
Building: AI codes your MVP. You iterate on user experience and focus on the actual problem.
Marketing: Generate campaigns and content. Spend time on strategy and customer conversations.
Operations: Automate routine work. Use savings to understand customers and improve your solution.
The pattern: AI handles execution, humans handle direction.
Why This Moment Matters
Most people haven’t figured this out yet. Traditional companies hire huge teams and move slowly. Meanwhile, AI-native creators build faster, test more, iterate quicker.
This creates massive opportunity for anyone who wants to build digital solutions. Product managers can prototype ideas. Marketers can build campaign tools. Random people with good ideas become product creators overnight.
Getting Started
Pick a problem you have. Ask AI to help build a solution. Test with real people. Iterate fast. Keep building.
The barrier to entry is basically zero. The tools are here. What are you going to build?