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The different modes of building a product

I recently heard the head of Claude Code talk about the different roles he is starting to see emerge in software teams. The prototyper. The builder. The maintainer. The scaler. The janitor/polisher. It made a lot of sense to me, especially because I’ve been...

Level 1: The Tutorial Most Product Creators Skipped

The Pattern Everyone Ignores Every few years, a small game studio drops something that resets the industry. Take Expedition 33—a recent example that perfectly illustrates the pattern. Look closer and you’ll notice the same formula: smaller teams, more ownership,...

Product Iteration on Steroids

In 1997, Valve Corporation faced every developer’s nightmare: their debut game Half-Life “wasn’t any fun.” Instead of adding more polish to a turd, they did something radical—scrapped everything and pioneered “design by doing.”...